SEM: Search Engine Marketing

Organic SEO

Pay Per Click

Organic SEO is a highly sophisticated, long-term tactic which uses a combination of methods to build relevance and earn your website a top listing without paying for every click.

Strategy

Content, keywords, interlinking, page speed, mobile optimization, and site structure are just a few of the methods we utilize to make your website more relevant.

Leads > Traffic

Too many SEO firms promise seemingly impressive traffic but make no mention of actual converions.

Location

According to Google, 50% of local searches resulted with an in-store visit within one day. We target local searches by integrating your relevance to your location.

Analysis

Strict and unbiased analysis is the backbone of any SEO campaign. Without a proper benchmark and unmodified status reports, your campaign is blind.

Seed money optimized for social sharing chatvertizing brand awareness granular thought leadership. Engagement tweens native content drone.

Short Term

Pay Per Click is most cost effective for short term campaigns such as promotional events,sales, and temporary products or services.

Retargeting

By aggregating data on how people behave on your site, we can target certain actions and present ads to those who are most likely to convert after recently visiting.

Conversion Critical

To ensure your PPC campaign remains cost effective, continuous monitoring of metrics like cost-per-click, cost-per-lead, and return-on-ad-spending is vital.

Strategy

We rigorously test which terms deliver the most leads with the lowest cost per lead. A strong PPC campaign is a constant cycle of data analysis and redevelopment.

EMAIL Campaigns

As click and open rates for emails steadily decline, more effective forms of email campaigns have become superior to traditional email “blasts.” Garnering a subscriber base is important, but strategically targeting those subscribers with specific content at the right time leads to, on average, twice the unique click rate.

Social Media

Portals

Similar to Social Media campaigns, the benefits of marketing through portals such as eBay, Craigslist, Amazon, and others are confined to certain industries. Resellers of new and used products can benefit from the massive user base that these portals have to offer, such as car dealers, auction houses, and equipment resellers.

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