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SEO Buyers Guide
Selecting an SEO vendor can be a challenging task, especially if you're new to the world of digital marketing. At BeingSeen360, we understand how important it is to build trust and ensure your business achieves long-term success.
That's why we've created this comprehensive guide to help you navigate the process of finding the right SEO provider. In this guide, we’ll highlight the key factors you should prioritize to make an informed decision that aligns with your goals and helps elevate your online presence.
The Importance of SEO for Your Business
SEO helps your website rank higher in search engine results, making it easier for potential customers to find you online. When your site appears at the top of search results, it increases your visibility, drives more traffic, and builds trust with users.
By optimizing your website, you're not only attracting more visitors but also targeting the right audience, leading to more leads and sales. With the rise of AI, search engines are becoming smarter at understanding user intent, which makes effective SEO strategies even more important for staying relevant and competitive. In today’s digital world, SEO combined with AI tools is a powerful, cost-effective way to grow your business.
What Is Search Engine Optimization
SEO, or Search Engine Optimization, is the process of improving your website so that it ranks higher in search engine results pages (SERPs) such as google. When someone searches for something on Google or another search engine, they are presented with a list of results. The higher your website ranks on this list, the more likely people are to visit your site.
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How SEO Works
SEO involves using certain strategies and ranking factors used by search engines (SERP's) like targeting the right keywords (the words people type in when searching) and optimizing your content, website structure, and even images. By doing this, search engines understand what your site is about and can match it with users' search queries. The goal is to make your website more visible, attract more visitors, and ultimately drive more business.
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Ranking Factors
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Keywords
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Accessible sitemap
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User Friendliness
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Linking & Backlinking Profile
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Page Speed
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And More...
The SERP algorithm works by crawling and indexing web pages to understand their content, relevance, and structure. It uses various tools like keyword analysis, backlinks, user experience signals, and content quality to rank pages based on how well they match user queries and deliver valuable, relevant information.
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How Does SEO Help Business
SEO helps businesses, both small and large, by improving their online visibility and driving organic traffic to their websites. It provides a cost-effective way to compete competitors by using specific keywords to target audiences searching or your business or products. SEO Uses two main strategies called On-Page SEO and Off-Page SEO when looking to optimize your website.
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We often get asked, 'Which is more important: on-page or off-page SEO?' The answer is both. It's essential to focus your SEO strategy on optimizing both to establish brand authority.
What is On-Page SEO
On-page SEO refers to the optimization of elements within your website, such as content, keywords, internal linking, meta tags, headings, and images. These factors help search engines understand your pages and improve their visibility in search results
What is Off-Page SEO
Off-page SEO involves strategies outside your website, such as building high-quality backlinks, social media engagement, collecting reviews and brand mentions. These factors help improve your site’s authority and credibility in the eyes of search engines
FAQ's
Here, we’ve answered some of the most common questions about SEO, including topics like pricing, how long it takes to see results, and how SEO can benefit your business
How Long Does it Take to See Results From SEO?
SEO is a long-term strategy, and unfortunately there is no definite timeline. Results can take weeks to months to start noticing. However, when done properly there is no doubt than SEO can bring in passive revenue and leads to your business. On average we tell our clients that results typically start to show within 3 to 6 months, though it can vary depending on factors like competition, website quality, and the effectiveness of the SEO strategy. While some improvements, such as increased traffic or better rankings for less competitive keywords, may be noticeable sooner, achieving significant, sustained results usually takes time as search engines gradually recognize the value of your website
How Much Does SEO Cost?
The cost of SEO can vary widely depending on factors such as the scope of services, the competitiveness of your industry, and the level of expertise required. Generally, SEO services can range from a few hundred to several thousand dollars per month. It's important to remember that SEO is an investment in your business’s long-term growth, with the potential for significant returns through increased visibility and traffic. At BeingSeen360, we pride ourselves on offering cost-effective solutions, understanding that small businesses often can’t afford large price tags. Our small business SEO Starter plans typically range from $350 to $1,200 per month, well below the industry average, so you can get the results you need without breaking the bank
How Do I know If My Website Is SEO Friendly?
To see if your website is SEO-friendly, you should check for key elements such as fast load times, mobile responsiveness, optimized content with relevant keywords, clear navigation, and proper use of meta tags and headings. You can use SEO audit tools like Google Search Console or other website analysis tools to identify areas that need improvement. Additionally, ensuring your website has quality, engaging content and is easily accessible to both users and search engines is a good indication of its SEO health
Do I Need To Hire An SEO Expert ?
Wanting to do your own SEO can be a daunting task. While it's possible to learn and implement basic SEO on your own, hiring an SEO expert can save you time and ensure your strategy is effective. SEO experts have the knowledge and experience to stay up-to-date with algorithm changes, form accurate reports, and optimize your site for better rankings. If you want to focus on running your business and achieve the best results, hiring an expert can be a valuable investment.
How Will AI Affect SEO?
AI is and will continue to transform SEO by enabling search engines to better understand user intent and deliver more relevant results. Although AI-powered tools can help with keyword research, content creation, and performance analysis, making SEO more efficient and effective the human personal experience cannot be recreated using. This mean the personalization and knowledge needed to create readable content can be improved with AI but not recreated entirely. As AI continues to evolve, it will allow for more personalized search experiences and smarter, automated strategies, which means its important to choose an SEO provider who keeps up with new AI and industry developments.
What Is the Difference Between SEO and Pay Per Clicks?
SEO (Search Engine Optimization) focuses on optimizing your website to rank organically in search engine results, which takes time but offers long-term, cost-effective traffic. On the other hand, pay-per-click (PPC) is a paid advertising model where you pay each time someone clicks on your ad, allowing you to appear at the top of search results almost immediately. While SEO builds sustainable traffic over time, PPC can provide quicker visibility and immediate results, but it requires ongoing investment and can be significantly more costly.
Choosing The Right SEO Company
Choosing the right SEO company is crucial for the success of your online presence. A reputable SEO agency will understand your business goals, provide tailored strategies, and help improve your search engine rankings over time. When selecting an SEO partner, it's important to look for experience, proven results, and transparent communication to ensure you're getting the best return on your investment.
Its Important to understand that trust is an important aspect when looking for a reputable SEO Provider and take note that a-lot of traffic drawn to your site does not equal leads. This is why its important to choose an SEO provider that not only boosts traffic to your site but also converts that traffic into customers for you.
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Below We have put together a list of things for you to consider when choosing an SEO Provider and some questions you can ask to gauge if the are the right fit for your business
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Questions To Ask When Looking For An SEO Company or Expert To Grow Your Buisiness
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Experience, and Expertise: Look for a company with a proven track record in your industry and experience in handling SEO strategies effectively. If you are a small business It is crucial to choose an SEO company or expert that has experience in your niche market. If you are an agency it is equally important that they also have experience in your market and do not have any conflicts of interest with competitors. It is not in your best interest or a companies best interest to take on a competitor of yours or someone in a nearby market that may compete for rankings and keywords. Make sure to ask your SEO provider if they have any other competitors of your in their current work portfolio and how that may impact you.
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Ethics: Ensure the company follows white-hat SEO techniques and avoids unethical practices like keyword stuffing or buying backlinks, which could harm your rankings. Also, ensure the company has experience in web development ensuring that they can take on the tasks of content creation and proper evaluation of on and off-page SEO tasks that may need to be completed.
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Transparency: The company should be open about their processes, provide clear reporting, and offer honest insights into what’s working and what needs improvement.
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Customized Strategies & Clear Communication: A good SEO company tailors strategies to your specific business goals, target audience, and competitive landscape, rather than using a one-size-fits-all approach. Choose a company that communicates regularly and is responsive to your questions and concerns.
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Proven Results & Comprehensive Services: Ask for case studies, client testimonials, Check for Google Reviews and examples of previous work to verify their success in delivering measurable results. A well-rounded SEO company should offer a variety of services, such as on-page and off-page SEO, content creation, keyword research, technical SEO, and more.
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Up-to-Date with SEO Trends: SEO is constantly evolving, so make sure the company stays updated with the latest trends, search engine algorithms, and best practices. Check to make sure they keeping up with AI development but not pushing heavily automated AI content or tools. Although AI can offer beneficial tools it is important that the company is using them correctly.
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Clear Pricing Structure: Be cautious of companies that don’t offer clear pricing. A reputable SEO company will provide a fair and transparent pricing model.
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Long-Term Focus: Look for a company that emphasizes long-term growth and sustainable SEO strategies rather than quick fixes or short-term results. A company looking to sell to overnight results or even promising results in as little as a week should be a RED FLAG for anyone looking for an SEO Company. SEO takes time however, many companies do offer packages offering other digital marketing strategies such as Pay Per Click or Google Ad-words to help with generating leads while you wait for our SEO to kick in. This in turn would be a green flag when looking for a company as it is important that a SEO company has some experience in other digital marketing areas.
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